Public product roadmaps share your team’s vision, upcoming features, and timelines with everyone—customers, partners, and internal teams. By putting development plans on display, you turn a private backlog into a source of trust, accountability, and collaboration.
As customer expectations evolve, they look for clear timelines and the chance to influence your product’s direction. Public roadmaps transform one-way announcements into collaborative dialogues and ensure everyone understands what’s coming next.
In the sections ahead, you’ll find 10 real-world public roadmaps, each accompanied by insights on what makes it effective and tips you can apply right away. You’ll also discover how Koala Feedback centralizes user input, automates prioritization, and publishes a branded roadmap that keeps your team and customers aligned.
Let’s explore inspiring examples—and learn how to build your own transparent, user-driven roadmap.
Koala Feedback brings every piece of user input into one place—no more scattered notes in spreadsheets or chat threads. From idea capture to public updates, the platform automates the flow of feedback and gives your customers a front-row seat to your roadmap. Whether you’re a startup or an enterprise, Koala Feedback helps you surface the highest-impact requests and broadcast progress in a branded, easy-to-consume format.
By combining feedback management with a shareable roadmap, you close the loop between customer voice and product decisions. Let’s break down how it all works.
At its core, Koala Feedback offers:
These features work together to reduce manual triage, give you clear visibility into demand, and provide a consistent experience for your customers.
Embedding is as simple as copying a code snippet onto any page. Your roadmap stays in sync with internal boards, so you never update two systems.
Ready to transform feedback into a user-driven roadmap? Sign up for Koala Feedback and take these first steps:
In a few clicks, you’ll have a transparent roadmap that keeps your team aligned and your customers informed.
Buffer keeps its roadmap lean and transparent by using a public Trello board. Instead of burying users in backlogs or vague timelines, they lay out every feature request and update across four clear lanes. This simple Kanban approach turns the roadmap into an at-a-glance dashboard anyone can understand—and interact with.
Buffer’s roadmap lives on Trello under four columns:
You can explore each card, read community comments, and see the status of every planned—or paused—initiative. Check it out here: Buffer Public Roadmap.
The four-lane layout immediately answers “Where is that feature?” without any digging. Users land on the board and instantly know which phase a particular request sits in.
Each roadmap card lets the community jump in: upvote features they care about, leave comments, or add context. That level of direct interaction turns passive observers into active contributors.
Buffer’s board is refreshingly simple, but it doesn’t include explicit delivery dates—so users can’t tell when a feature will ship.
And while Trello labels help tag priority or area, there’s no built-in filtering for customers to zero in on specific product domains (like analytics or mobile).
Front’s public roadmap offers a no-frills view of what’s live, what’s underway, and what’s in the queue. By combining stage-based grouping with vote tallies on every item, Front turns its roadmap into a two-way conversation: customers see progress at a glance, and your product team captures real-time signals on demand.
On the Front Public Roadmap, features are organized into three clear sections:
Every roadmap card sports a “Vote for Feature” button and a live vote count. Clicking on an item takes users to deeper discussions or spec documents, ensuring visibility beyond the headline.
Front’s three-tier structure eliminates ambiguity: anyone can drop in and instantly see where their request sits. Embedding vote counts directly on the roadmap elevates user interest into hard data, helping your team prioritize features that truly matter. This tight feedback loop keeps both users and stakeholders engaged and informed throughout the development lifecycle.
While the simple buckets streamline navigation, they don’t convey any timing estimates—so “Upcoming” could stretch from next sprint to next year. And with all items on one page, users might struggle to locate features relevant to their needs; thematic sections (like “Mobile” or “Integrations”) would make discovery faster.
GitHub publishes its product roadmap right on GitHub—no third-party tools required. By using a public GitHub Projects board, they give developers and customers a transparent view of what’s on deck, grouped neatly by quarter. Every card links back to an issue or milestone, so anyone can drill down into the details without leaving the platform.
On the GitHub roadmap board, columns represent upcoming delivery windows: Q2, Q3, Q4, and so on. Cards under each quarter name correspond to features, improvements, or major initiatives planned for that timeframe. As work moves forward, cards shift from one column to the next, giving a live snapshot of progress.
Trello’s public roadmap showcases the same Kanban boards millions use internally, this time to display planned initiatives, ongoing work, and completed releases. By publishing an archive of past releases below the main board, Trello offers a transparent timeline that builds customer confidence and demonstrates consistency in delivering on its goals.
On Atlassian’s roadmap page, Trello organizes items into three primary columns:
The archived section stretches back months or even years, grouping completed work by release date so visitors can easily track progress over time.
A public archive of shipped features reassures customers that the team follows through. Trello’s familiar visual language—cards, labels, and swimlanes—makes the board instantly accessible, even for newcomers. Interactive elements like card comments and checklists encourage continuous dialogue without forcing users onto a new platform.
Despite its strengths, some cards on Trello’s roadmap lack descriptive summaries, which can leave non-technical stakeholders guessing about a feature’s purpose. Additionally, the public board doesn’t offer built-in filters, making it harder for users to focus on specific product areas or priority levels.
By adopting these practices, you can combine Trello’s simplicity with enhanced clarity—keeping your roadmap both transparent and user-friendly.
Slack keeps its public roadmap straightforward and developer-focused. Hosted on Trello, the board uses three time-based columns—Now, Soon, Later—to signal relative delivery windows for platform and API updates. By spotlighting ecosystem enhancements, Slack helps integration partners plan their work without drowning them in internal sprint details.
Slack’s Trello board is organized into:
This format caters to third-party app builders and integration teams who need a clear, at-a-glance view of platform changes. Check it out here: Slack Public Roadmap.
Loom’s public roadmap takes a thematic approach, organizing upcoming work into clear categories rather than a single backlog. By splitting the roadmap into tabs—Released, In Development, and Coming Soon—Loom helps users find relevant updates without wading through every item. This design keeps the interface clean and ensures each feature sits within a logical group, boosting both discoverability and context.
On the Loom Public Roadmap, you’ll see three tabs:
Each tab uses thematic headers to slice the roadmap into digestible segments, so customers can zero in on the features that matter most to them.
ClickUp opts for a no-frills, documentation-driven roadmap that lives alongside its developer guides. By treating the roadmap as just another doc, they keep things lean: users scroll through a familiar format, see upcoming features, target dates, and click through to detailed changelogs—all without jumping into a separate tool.
On ClickUp’s public roadmap page, you’ll find:
This approach blends planning and documentation into a single reference point, so your power users never lose their place.
Monzo maintains a dedicated public roadmap page that reflects its customer-first ethos. By focusing on clear, benefit-driven updates and fostering open dialogue, Monzo turns a typical feature list into a living document of community collaboration and transparency.
Monzo’s roadmap breaks down planned enhancements—like budgeting tools, security upgrades, and new integrations—into concise, plain-English summaries. Instead of technical descriptions, each entry explains the customer impact and “why this matters.” Links to discussion threads invite users to share ideas, ensuring feedback remains front and center throughout the development process.
Attendify’s public roadmap showcases its commitment to making events more engaging and data-driven. Rather than a flat list, the roadmap lives on Attendify’s corporate site and divides upcoming work into strategic themes. Custom icons, succinct descriptions, and brand-aligned visuals keep the page lively and on-message, mirroring the polished experience Attendify delivers to event organizers and attendees alike.
On Attendify’s roadmap, you’ll find features organized under thematic pillars—such as:
Each theme pairs a custom icon with a two-sentence summary of what’s in development or planned next. No one skims past the clear visual cues that tie every entry back to Attendify’s mission.
Pulling together everything you’ve seen so far, these best practices will help you turn your public roadmap into a strategic asset—one that drives alignment, fuels customer engagement, and keeps expectations grounded.
Successful public roadmaps aren’t just lists of features. They connect back to your vision, rely on real data, and evolve in step with your team’s progress and market feedback. Follow these guidelines to build a roadmap that’s clear, compelling, and trustworthy.
Every item on your roadmap should ladder up to a broader goal. Start by mapping each feature or initiative back to a strategic objective—whether that’s improving retention, expanding into new markets, or boosting performance.
Actionable step: create a simple table or “vision board” that lists high-level goals alongside the features designed to achieve them. This keeps your roadmap focused on outcomes, not just outputs.
Gut calls have their place, but public roadmaps demand evidence. Use vote counts, customer segments, support ticket volume, and business impact to rank requests. Frameworks like RICE (Reach, Impact, Confidence, Effort) or MoSCoW (Must, Should, Could, Won’t) can formalize that process.
By showing users that their votes and feedback shape your priorities, you foster buy-in and keep your backlog tied to the needs that matter most.
A cluttered roadmap frustrates more than it informs. Limit your color palette, stick to consistent layouts, and use clear headings (“Released,” “In Development,” “Next Up”). Choose accessible fonts at a comfortable size, and leave ample white space between sections.
Visual cues—like icons for status or thematic badges—help readers scan at a glance. Resist the urge to overload the page with every detail; link out to spec docs or issue trackers for deeper dives.
A public roadmap should be a two-way street. Enable upvotes, comments, or reactions on each item, and offer users a clear path to submit new ideas. Notify participants when status changes occur—via in-app banners, email alerts, or changelog feeds—so they stay connected to progress.
Responding promptly to feedback (ideally within 48 hours) shows users you’re listening and turns passive observers into active collaborators.
An out-of-date roadmap damages trust faster than no roadmap at all. Commit to a predictable rhythm—weekly, biweekly, or monthly—for refreshing statuses, archiving completed work, and promoting new priorities.
When you have to shift focus or delay items, call out those changes proactively. A brief “what changed” note at the top of the roadmap helps customers see that these adjustments are part of an agile, responsive process—not missed promises.
Full visibility is powerful, but some details deserve discretion. Share themes and high-level milestones, but avoid exposing sensitive IP, exact budgets, or competitive secrets. You can tease major upcoming initiatives without disclosing every technical detail.
If you must protect certain plans, consider gating them behind user roles or separate “private roadmap” views. That way, you keep public trust without risking trade-secret exposure.
By weaving these practices into your workflow, you’ll create a public product roadmap that’s more than a marketing page—it becomes a living document that guides your team, enlists customers as partners, and strengthens your product strategy.
Selecting the right platform for your public product roadmap can make or break the way you engage with customers and manage internal workflows. Not every tool fits every team, so it pays to evaluate options against your own priorities. Below are five areas to consider when matching a roadmap solution to your needs.
First, make sure the basics are covered:
These capabilities form the foundation of any effective public roadmap.
Your roadmap won’t exist in isolation. Check for:
Tools that slot into your existing ecosystem minimize friction and accelerate adoption.
A slick feature set won’t help if teams can’t get started. Evaluate:
Smooth onboarding means faster internal alignment and better external communication.
Your roadmap should feel like an extension of your product. Prioritize:
A branded roadmap reinforces your identity and builds trust with customers.
Finally, consider the long view:
Balancing cost with growth potential ensures your roadmap solution stays effective as your team and user base expand.
Opening the doors on your product plans doesn’t mean giving away the keys to your competitive advantage. Even a public product roadmap can—and should—preserve core intellectual property and sensitive strategies. In this section, we’ll cover how to identify what qualifies as a trade secret, the legal framework that protects it, internal measures to maintain confidentiality, and remedies if secrets are misappropriated.
A trade secret is any formula, practice, design, instrument, pattern, or compilation of information that:
As the USPTO Trade Secret Policy explains, the three pillars are economic value, secrecy, and reasonable protection. When you sketch out a public roadmap, audit your content against those criteria—details that reveal deep technical methods, unreleased pricing models, or strategic partnerships probably belong off the public page.
Two major federal statutes guard trade secrets in the United States:
Together, these laws give you both criminal enforcement options (through the Department of Justice) and civil remedies in federal court, including injunctions, damages, and even attorney fees.
Before you hit “publish,” implement strong internal controls:
These steps ensure you maintain plausible deniability if confidential information leaks or a competitor pokes around too closely.
Even with precautions, misappropriation can happen. Knowing your legal options lets you act swiftly:
By pairing a thoughtfully curated public roadmap with robust legal and operational guardrails, you can be transparent with customers without betting away your trade secrets.
Making your public roadmap accessible ensures everyone—regardless of ability—can interact with your product vision. By adhering to WCAG 2.1 Level AA, you create an inclusive experience that accommodates screen readers, keyboard navigation, and users with low vision. Below are essential practices to help your roadmap page meet those standards.
• Provide meaningful alt text for all images, icons, and charts so screen readers can convey their purpose.
• For purely decorative visuals, use an empty alt="" to skip unnecessary narration.
• When presenting complex diagrams or data visualizations, include a concise summary or link to a detailed text description.
• Ensure every interactive element—links, buttons, tabs—can receive keyboard focus in a logical sequence. Avoid keyboard traps.
• Apply appropriate ARIA roles and attributes (e.g., role="navigation", aria-label="Roadmap tabs") to clarify page structure for assistive technologies.
• Add a “Skip to content” link at the top of the page so keyboard users can bypass repetitive navigation and jump straight to the roadmap.
• Maintain a minimum 4.5:1 contrast ratio between text (or icons) and background colors to enhance readability.
• Test your color palette against the WCAG 2.1 Level AA contrast guidelines using online checkers.
• Don’t rely on color alone to convey information—pair color cues with text labels or icons.
• Use relative font units (em, rem) so text scales according to user preferences and browser zoom.
• Design with fluid layouts that adapt gracefully at 200% zoom without horizontal scrolling.
• Verify that interface elements—buttons, form fields, navigation—remain accessible and legible at larger text sizes.
• Attach <label> elements to every form control, or use aria-label when visible labels aren’t feasible, to ensure screen readers announce each field.
• Provide concise instructions and examples (e.g., “Enter your email address, including ‘@domain.com’”).
• On validation errors, highlight the input, shift focus to the first error, and present descriptive messages that explain how to fix the issue.
By embedding these accessibility practices into your public roadmap page, you’ll offer a more inclusive, user-friendly experience—ensuring everyone can stay informed, contribute feedback, and feel part of your product journey.
Launching your public product roadmap is the final—and most exciting—step in turning user feedback into a visible, strategic asset. By sharing your plans openly, you build trust, spark engagement, and align both customers and internal teams around what comes next. Follow these action-oriented steps to get your roadmap live and in front of the people who matter most.
Audit your feedback sources
Gather any existing feedback—emails, support tickets, surveys, or spreadsheet lists—into a single hub. This gives you a clear picture of the ideas and pain points your users care about.
Define your vision and priorities
Map each feature request back to a strategic goal, so users understand why you’re building it. Frameworks like RICE or MoSCoW can help you prioritize based on reach, impact, and effort.
Choose and configure your roadmap tool
Whether it’s Koala Feedback or another platform, set up your board with custom status labels (e.g., “Planned,” “In Progress,” “Released”) and thematic categories that match your product areas.
Brand and embed your roadmap
Host the public view on your own domain, apply company colors and logo, and embed the roadmap in a dedicated page or in-app widget so it’s easy to find and share.
Invite your community to participate
Send email or in-app notifications to customers, partners, and internal stakeholders. Explain how to upvote, comment, or submit new ideas—and why their input matters.
Promote and amplify your roadmap
Share your public roadmap across social media, newsletters, and customer forums. Use clear calls-to-action—“see our roadmap” or “vote on features”—to drive traffic and feedback.
Commit to an update cadence
Schedule regular check-ins (weekly or biweekly) to adjust statuses, archive completed work, and highlight new priorities. When timelines shift, communicate changes proactively to maintain credibility.
By following these steps, you’ll turn your roadmap into a living conversation—one that not only shows what you’re building, but also why it matters and who benefits. This approach closes the loop between customer feedback and your product strategy, ensuring you build the right features at the right time.
Ready to transform feedback into a transparent, user-driven roadmap? Start free with Koala Feedback and bring your vision into full view today.
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