A product feedback tool is the control center where every feature request, bug report, and bright idea lands, gets organized, and flows straight into your roadmap. With competition fiercer than ever and AI letting lean teams ship faster on tighter budgets, choosing the right platform in 2025 often decides whether users cheer—or churn.
| Tool | Free? | Best For | From | Feature |
|---|---|---|---|---|
| Koala Feedback | Yes | SaaS PMs | $0 | AI |
| Canny | Yes | Voting | $0 | Segments |
| UserVoice | No | Enterprise | Custom | Analytics |
| Productboard | Yes | Strategy | $0 | Prioritize |
| Userback | Yes | Design | $0 | Visual |
| Pendo Feedback | No | Pendo users | Add-on | Usage |
| Sprig | Yes | Research | $0 | Microsurveys |
| Hotjar | Yes | Growth | $0 | Heatmaps |
| Typeform | Yes | Surveys | $0 | Logic |
| Chisel Labs | Yes | Alignment | $0 | Quadrant |
| Zonka Feedback | No | Omnichannel | $49 | Kiosk |
| Refiner | Trial | B2B SaaS | $99 | Segments |
| Userpilot | No | Adoption | $249 | In-app |
| Qualaroo | Trial | E-com | $79 | Exit-intent |
| FeedBear | Trial | Indie devs | $79 | Changelog |
This guide ranks each option by capture speed, prioritization flow, roadmap sharing, integrations, pricing, scale, and automation. After spotlighting Koala Feedback, the other fourteen tools are listed alphabetically so you can skim or dig deeper.
If you want a product feedback tool that goes from “sign-up” to “live portal” before your next stand-up meeting, Koala Feedback is the one to beat. The platform’s sweet spot is turning a chaotic mix of Slack pings, support tickets, and email threads into a single, AI-organized inbox that feeds directly into a branded public roadmap. Small wonder it has become the go-to choice for many lean SaaS teams in 2025.
Most vendors promise automation, but Koala’s AI actually delivers. It scans every new submission, merges duplicates, auto-tags topics, and even suggests priority scores—saving PMs hours of triage each week. Add a custom-domain portal and granular privacy controls (public, private, or internal-only boards) and you have transparency without giving away sensitive plans.
Koala shines for seed-to-mid-market SaaS companies where one to five product managers juggle feature requests from thousands of users. It’s also popular with bootstrapped founders who need a polished public roadmap but lack the bandwidth to code one from scratch.
Pros
Drawbacks
For teams craving a lightweight yet powerful way to put user voices at the center of the roadmap, Koala Feedback deserves the first spot on your shortlist.
Ask any product manager which product feedback tool they used first and Canny often tops the list. Launched in 2017, it popularized the “vote-on-posts” pattern and still dominates Google queries for “feature request board” in 2025. While newer platforms have layered on AI, Canny remains a rock-solid choice for teams that want a familiar workflow and predictable scaling options.
Canny positions itself as the pragmatic feedback hub for growth-stage SaaS companies. Its clean UI, reliable performance, and growing integration library (Jira, Intercom, HubSpot) keep it on the shortlist for organizations that already have a sprawling tool stack. Because many customers adopted Canny early, it enjoys strong community mindshare and a mature changelog of incremental improvements rather than flashy pivots.
Canny excels when you:
The Free plan covers one board and up to 100 tracked users—perfect for validating whether a public feedback board resonates. Paid tiers start at $79/month and scale based on the number of “tracked end users,” a metric that can spike as your user base grows.
Watch-outs:
Teams that want a time-tested, voting-centric solution will still find Canny a dependable partner in 2025, provided the per-user pricing aligns with their growth projections.
When Fortune-500 procurement teams go hunting for a battle-tested product feedback tool, UserVoice is usually on the RFP. Around since 2008, it has evolved into a heavyweight platform with security credentials, robust analytics, and the implementation services large organizations expect.
UserVoice’s differentiator is depth of insight rather than flashy UI. Instead of simply tallying votes, it enriches every request with customer revenue, ARR impact, and satisfaction trend lines. Stakeholders can slice data by account health or region and export board-level reports straight into quarterly business reviews—turning anecdotal feedback into numbers the C-suite trusts.
Choose UserVoice if you have multiple product lines, dedicated VOC staff, or a board that expects detailed ROI proof for every roadmap decision. It shines in companies where product, revenue, and support orgs must collaborate at global scale.
Pricing is not public; expect annual agreements starting in the mid-five-figure range, plus optional onboarding workshops. Plans are seat-based with unlimited end-user submissions, and most enterprises bundle a dedicated CSM and SOC 2 reports into the contract.
Productboard isn’t just a product feedback tool—it bills itself as the command center for everything a product team does, from capturing insights to mapping OKRs. If your backlog already lives in half-a-dozen apps, Productboard’s appeal is the promise of one structured place where discovery, prioritization, and delivery data meet. It’s the platform you pick when leadership wants to see a clear line between user feedback and strategy slides.
Launched in 2014, Productboard blends a feedback inbox with classic product-management frameworks. Requests pour in via email, Chrome extension, or API, then get enriched with customer attributes from CRM tools. PMs score ideas against built-in templates like RICE or Kano, tie them to objectives, and push approved features to Jira or Azure DevOps with two clicks.
Productboard shines when cross-functional teams need a single source of truth:
Seats are priced per “maker” (editor). Viewer and contributor roles are free, but storage caps still apply, so budget carefully as your team—and feedback volume—grows.
Userback takes the classic product feedback tool and bolts on a high-resolution camera. Instead of asking users to describe an issue in prose, it lets them mark up the screen, record a short video, and ship console logs in a single click. That visual context slashes the back-and-forth between Support, QA, and Product, so bugs and UX issues move from “can’t reproduce” to “fixed” noticeably faster.
Userback’s edge is frictionless, visual capture:
Design-heavy SaaS, marketing sites, and agencies that live or die by pixel-perfect UIs. If your PMs spend evenings deciphering vague “the button’s broken” emails, Userback swaps guesswork for concrete evidence, freeing time for real roadmap work.
Pendo built its reputation on in-app analytics and guided onboarding flows; the Feedback module bolts a structured request pipeline onto that data engine. Rather than exporting CSVs between tools, product teams can watch user behavior, launch a survey, and funnel resulting requests into a single backlog without ever leaving Pendo. For companies already paying for Pendo Analytics, turning on Feedback often feels like a no-brainer—yet it’s worth checking the fine print before committing.
Pendo Feedback lives inside the same browser snippet that powers product tours and NPS polls, so installation is literally zero extra code. Users click the “Request a Feature” button inside your app, tag their idea, and Pendo automatically ties it to their account, plan tier, and recent usage patterns. PMs then see demand scores that blend qualitative votes with quantitative engagement—an evidence base that beats blind up-votes.
Pendo Feedback shines for data-driven SaaS companies already deep in the Pendo ecosystem. If you rely on Pendo Analytics for funnels and retention metrics, adding Feedback closes the loop by revealing why numbers move. Conversely, teams without Pendo may find the bundle overkill.
Feedback is sold as an add-on to Pendo’s core platform; list pricing isn’t public, but customers report starting around $12K/year for up to 2,000 monthly active users. Costs scale quickly with MAUs, and standalone purchase is not an option. PMs should also budget onboarding time—configuring segments and training CS to log requests takes effort. In short, Pendo Feedback delivers unmatched context, but only if you’re already all-in on Pendo.
If Koala or Canny are about long-form voting boards, Sprig is the polar opposite—a real-time research engine that drops one-question surveys or short concept tests straight into your app and returns insights the same day. Rather than waiting for users to file feedback, Sprig taps them at the moment of truth, then runs GPT-4 sentiment analysis so you see patterns without wading through open-text chaos.
Sprig positions itself as “survey speed, interview depth.” A JavaScript snippet (or mobile SDK) delivers micro-surveys, video prompts, and prototype tests to precisely targeted cohorts. Responses funnel into dashboards that flag key themes, emotions, and confidence levels—turning qualitative feedback into statistically meaningful direction faster than traditional UX studies.
Sprig shines during discovery and continuous UX iteration:
Teams focused on rapid experimentation will appreciate how Sprig’s always-on research cadence complements a traditional product feedback tool that handles voting and roadmaps.
The Free plan covers 3,000 monthly responses, unlimited seats, and basic AI summaries—ample for most startups. Paid usage starts at roughly $0.005 per response with a $175/mo platform minimum, unlocking advanced targeting, sentiment deep-dive, and priority support. Enterprise plans add SSO, data retention controls, and a dedicated research advisor.
Hotjar is best known for its heatmaps and session recordings, but the Surveys & Feedback add-ons turn the analytics giant into a lightweight product feedback tool. Rather than opening another tab, PMs can collect contextual comments right beside click data and scroll maps, making it easier to connect “what users do” with “what users say.” In 2025, Hotjar remains a top pick for teams that want quick wins without the overhead of a full-blown feedback platform.
Hotjar positions Surveys & Feedback as the qualitative layer on top of its quantitative insights. The modules plug directly into existing Hotjar tracking, so setup is a toggle rather than a new script. Because all data funnels into one dashboard, marketers, designers, and PMs can pivot between funnels, heatmaps, and user quotes with zero exports.
Hotjar’s Basic plan is free, but Surveys allow only 20 monthly responses and the Feedback widget stays watermark-branded. Business plans start around $39/month for 100 daily sessions plus unlimited surveys; response limits scale with session volume. Heavy survey users should budget for paid add-ons or response packs, and note that granular targeting (e.g., by event or attribute) is locked behind the Scale tier.
When you need feedback but dread watching response rates tank, Typeform is the crowd-pleaser. The platform turns surveys into short, conversational flows that feel more like chatting with a friend than filling out a form. That friendly UX routinely pushes completion rates above 50 %, making Typeform a smart companion to any dedicated product feedback tool that struggles with long-form input.
Most survey builders present walls of checkboxes; Typeform shows one question at a time, reducing cognitive load. Each screen is fully brandable—fonts, colors, backgrounds—and the form resizes beautifully on mobile without extra tweaking. A recent “AI Form Builder” can even draft questions from a short prompt, shaving minutes off setup.
Calculator blocks for scoring (e.g., onboarding fit)Pick Typeform when marketing and product teams want deeper stories behind up-votes—think multi-step research, churn interviews, or feature-validation quizzes. It excels for public websites, email campaigns, or in-app modals embedded via iframe.
Responses above plan limits are billed per-view, so watch costs during viral launches.
Chisel Labs pitches itself as the “product management workspace” that gives teams a 360-degree view of ideas, priorities, and stakeholder alignment. While many platforms bolt a roadmap on top of a voting board, Chisel flips the order: it starts with strategy and consensus, then flows feedback into that structure. For teams tired of juggling Miro boards, spreadsheets, and Slack threads, Chisel provides one canvas where product, design, and leadership can converge without friction.
RICE, WSJF) plus custom weightingsRemote or rapidly scaling product squads that need to keep engineering, marketing, and execs on the same page will get the most from Chisel. It’s especially handy when opinions are loud and alignment meetings run long—its visual quadrant quickly shows whose voice is missing or over-represented.
All tiers come with a 14-day premium trial, so teams can test collaboration features before committing.
Need to hear from users whether they’re in-app, at a retail kiosk, or answering an SMS? Zonka Feedback specializes in meeting customers wherever they are and piping every response into one analytics hub. It marries classic SaaS survey tooling with hardware-ready kiosk modes, making it a rare bridge between digital products and real-world touchpoints.
Zonka’s platform runs on web, mobile, email, text, and dedicated iPad or Android kiosks. Because the same survey engine powers each channel, product teams can compare Net Promoter Score (NPS) from their web app with Customer Effort Score (CES) at an on-premise help desk without juggling spreadsheets.
Zonka shines when SaaS companies also operate physical events, showrooms, or support centers. CX leaders can track satisfaction across the full journey—from signup flows to hardware returns—inside one account.
All plans start with a 7-day free trial. After that:
Kiosk hardware is sold or rented separately, so budget accordingly if you need multiple in-store stations.
Refiner is the product feedback tool you pick when generic pop-ups won’t cut it. Its claim to fame is laser-targeted, in-app microsurveys that feel native and reach the exact slice of users you need—new sign-ups, power users, or accounts flirting with churn. By tying every response to rich account metadata, Refiner turns one-click polls into data you can actually prioritize.
B2B SaaS teams that measure “product-qualified leads” as closely as they track revenue. If your growth model depends on upselling free-to-paid users or rescuing silent churn, Refiner’s segmentation and real-time alerts keep the right people in the loop.
Refiner’s Growth plan starts at $99 per month for up to 2,500 monthly active users, unlimited surveys, and all integrations. Larger tiers scale predictably by MAU, and every plan comes with a 14-day, no-credit-card trial so you can validate targeting rules before spending a dime.
Userpilot sits at the intersection of user onboarding and feedback collection. Rather than acting as a standalone product feedback tool, it layers surveys and NPS widgets onto the same no-code platform you already use for product tours, tooltips, and in-app messages. The result is one dashboard where you can both guide behavior and instantly ask, “How did that feel?”—then iterate based on the answer.
Launched in 2018, Userpilot has carved out a niche with growth and CX teams that want to influence adoption without engineering tickets. Its Chrome extension lets PMs and marketers design flows visually inside their live app, publish to production in minutes, and A/B test variations—all while the analytics module tracks goal completion.
signup_completedPick Userpilot if you need feedback tightly coupled with onboarding milestones—think product-led growth teams measuring activation and expansion. It’s also a fit for SaaS apps where marketers, not engineers, own the in-app experience.
Userpilot offers no free plan.
Costs scale with monthly active users, so fast-growing startups should model projections before signing yearly contracts.
Qualaroo is the “ask it when it matters” tool in this list. Instead of waiting for users to seek out a feedback widget, its “Nudge™” surveys slide in at the key moment—exit intent on checkout, five-second pause on a blog post, or the first login after a new release. That timing, paired with smart branching logic, means you collect crisp, contextual insights rather than generic opinions.
Founded by UX researchers and later acquired by ProProfs, Qualaroo focuses on quick, behavior-triggered questions that feel native to the page. Surveys can be built in minutes and styled to match brand fonts and colors, keeping the experience friction-free.
E-commerce stores, SaaS dashboards, and media sites that need to capture intent, satisfaction, or churn risk in the exact moment of decision—without slowing the page down.
All plans include a 15-day free trial and unlimited seats, so multiple stakeholders can slice insights simultaneously.
FeedBear trims the fat and serves up a feedback board + roadmap combo that even solo founders can set live before their coffee cools. If you’re hunting for a product feedback tool that feels more like Trello than an enterprise cockpit, this lean platform hits the sweet spot between simplicity and must-have functionality.
Created by indie SaaS developers for indie SaaS developers, FeedBear focuses on one job: capturing ideas, gathering votes, and showing progress in a public roadmap. The UI is deliberately minimal, so users spend zero time figuring out how to post or up-vote.
FeedBear excels for bootstrapped SaaS teams, indie hackers, and early-stage startups that need transparency but lack bandwidth for complex setup. It’s also a popular “Canny-lite” alternative when budgets are tight and board feng shui matters more than AI bells and whistles.
Pricing couldn’t be simpler: one plan at $79 /month provides unlimited contributors, boards, and admins—plus a 14-day free trial to test the waters. No per-user math, no feature paywalls; just predictable spend as your community grows.
Picking a product feedback tool isn’t about chasing every shiny feature—it’s about matching your workflow, team size, and growth stage. If you’re drowning in requests, lean into AI-powered triage (Koala Feedback); if bug reproduction is your pain point, visual capture (Userback) wins. Need a board that doubles as a public commitment device? Simpler options like FeedBear or Canny may suffice. Enterprise security and deep analytics? UserVoice or Productboard will feel worth the spend.
Key differentiators to keep in mind:
Short-list two or three platforms, spin up the free trials, pipe in a day’s worth of feedback, and see which one your stakeholders actually use. If you want to start that experiment in the next ten minutes, spin up a no-credit-card portal with Koala Feedback and watch your backlog organize itself.
Start today and have your feedback portal up and running in minutes.